Beyonce announced yesterday that she is releasing a new fragrance. This perfume will be her own, not that spokes modeling bull she did before with True Star. The scent is yet to be named, but Abercrombie & Fitch is not having it. They have filed a lawsuit stopping Beyonce from naming the fragrance after her alter-ego Sasha Fierce, because they have been using the word “Fierce” since 2002 with their own line of perfume products.
Beyonce on new fragrance:
"For me, fragrance reflects a woman’s attitude and unique sense of style. While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.”
B's line is set for 2010
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